Do not let the sound of giving away information scare you or fool you, it is one of the best ways to increase your product sales.

It is simple people want information and are willing to pay for it.

When you need information on a subject what do you do?

You perform a search, a number of sites come up and you scan the headlines and the eventually the sites for information.

Did you know that most people do not read the information on the websites?

They scan the pages.

With all the information out there, there is not going to enough time to read everything. We have to manage our time and we are naturally skeptical.

When others come across your

site, they may be interested in the information product you are offering, but they may also wonder if the information is worth the money.

Giving them a bit of information for free up front can help ease their fears. They will get a better understanding of the information you are offering and whether or not they want to buy it.

Others who are satisfied with your free information will see you as an expert. They will learn to like you and trust you. at that point they will be more likely to become your customer.

If you have an e-book, try taking a bit of that information and creating a special report that is available on your site for free.

If you created a course that contains both print and audio materials, you can take a sampling of the information and create an e-course. You can sign up for an auto responder service that will email a section of your e-course each day to anyone who subscribes to it.

The point is to give them enough information to whet their appetite; don't answer every question they have. If you leave them wanting more, they will be more likely to come back.

This also creates a mailing list of people that are interested in your products. Stay in touch with your mailing list and continue to market your product to them. In addition to your own information product, you can also promote other related products to them using affiliate links.

You don't have to worry about giving away too much information.

It does not matter what subject your information product is about; there is always another related subject that you can promote to your market.

Let's say for instance you had created a paid course on goal setting, and you created a free e-course on the benefits of goal setting. You could also create a companion product about personal development.

Even if those who received the free e-course on goal setting felt all their questions on goal setting were answered, they may be very curious to buy the personal development course.

Your Partner In success,

Joe