Backend Sales and Email Marketing

Backend product profit systems explained…

Backend Sales and Email Marketing

You may have scored an early deal from your ecommerce website and want to step up your marketing initiatives to drive home the advantage, and expand the base with more new customers.

Now, while it is indeed desirable to keep a lookout for new opportunities to grab customers, you must take care that you don’t lose your old customers who have actually expressed faith in you and your product by purchasing it. With email marketing you can secure for yourself backend sales numbers without too much new investment on advertising.

But you may ask, how can one expect email marketing to be effective, given the pervasive antagonism amongst email users towards spam? The answer is simple—what is called opt-in emails in marketing jargon. In this variant of email marketing, the person gives you permission to send you advertising emails.

One simple way to secure this permission for your website is to offer some kind of freebies. Ebooks are known to be popular. But it is advisable that you give something that is related and relevant to your ecommerce website. You could offer one of your cheaper products, which would not only be more appreciated but also a sort of promotion for your brand.

One thing to keep in mind is that you should desist from sending direct product advertisements as many people don’t like being advertised to. What you should do is develop interest through interesting write-ups that will give some background information about your product. You should develop an e-newsletter that can be sent to customers.

You must prepare enough material for a 7-day advertising cycle so that you don’t let the customer slip away, while at the same time not boring him or her with repeat content. You may also wish to utilize an autoresponder service in case you have a very long mailing list.

Autoresponders, apart from making things more convenient for you, also reduce chances that you will be hauled up for spamming. Paid autoresponders are known to be more effective than the free ones, and also don’t require you to carry another company’s advertising on your autoresponder as is the case with a free service.

So, the crux of the matter is that in your rush to get more, new customers you should never neglect your old patrons. If you have a useful, reliable product, it is these older customers that will bring you more gains, as they have tested your product and are happy with it.

In our next post we will look at How to Double Your Sales with Backend Selling and Up Selling

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This entry was posted on Saturday, December 13th, 2008 at 7:52 pm and is filed under Backend product profit systems explained. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.